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Research papers

The social (network) choice

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018
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Citation

Jimenez, N. K. (2018a, May 13). The social (network) choice. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-social-network-choice